Purchasing construction leads will help a contractor hook up with clients that are looking for construction work. This will help the contractor to increase business and business profits.
Where to Find Leads
Leads for construction business can be purchased from marketing companies that specialize in find construction projects for contractors. Purchasing construction leads from professional marketing companies is the most successful method of increasing business. Before purchasing construction leads from a marketing company ask how they compile their leads. Many marketing companies will solicit on the Internet asking potential customers to fill in a questionnaire regarding the type of work they want done. Their completed questions are then passed on to the contractor who can contact the customer with a quote.
What to Spend on Leads
Purchasing construction leads should be included in a contractors advertising budget. Do not spend more than is allowed by the budget. To confirm if a marketing company is genuine, purchase a small amount of leads at a cheaper price to see if they pan out. Do not work with a marketing company that requires a high initial pay out.
Also check to see if there is any guaranty on the leads that are provided. These should be no more than 24 hours old. In addition these leads should not be given out to all contractors in the marketing companies customer list. So be sure to find out how many contractors are being given the leads you are receiving.
If you find a marketing company that seems to be trustworthy and has provided viable leads on your test run, ask if they have discounts on volume lead purchases. However, do not bite off more than you can chew. Purchasing too many leads may leave you rushing to catch up as orders come in from new customers. This can lead to shoddy work and a poor reputation.
Purchasing construction leads has definite benefits to a contractor. It can save time in advertising and job solicitation. In addition successful leads can increase company profits.